WALK 25,000 for 25

Log your steps, obtain sponsorship and help us walk 25,000 miles and raise £25,000 to celebrate our 25th year

The Worshipful Company of Tax Advisers is one of the 110 Livery Companies in London which have over 27,000 Liveryman. Each Livery Company has its own traditions of philanthropic fellowship. Ancient or modern they are all dedicated to serving others. From the start, the companies cared for their members in sickness and old age. Today, they support both their members, and have wider charitable aims and activities, including supporting education and training.

The  Company supports the Tax Advisers Charitable Trust which supports charities connected to the City of London and surrounding Boroughs, the tax economy and organisations to which the Company is affiliated. The charity support fits into four broad areas;

Tax Charities such as TaxAid, Tax Help for Older People and Bridge The Gap and supporting study and prizes in tax examinations; and

Charities affiliated to the City of London, such as Lord Mayors Appeal, Taxi drivers’ annual “Magical Taxi Tour”, Royal British Legion, ABF The Soldiers Charity,
Ironbridge Gorge, Treloars and Clergy Support Trust; and.

Charities which the company is affiliated to such as City of London and NE Sector Army Cadet Force and St John Ambulance; and.

Charities who approach us, these are some of our most interesting and rewarding donations and we have supported Keen London where we purchased some play equipment, Caritas Anchor House where we supported some refurbishment and Hackney Quest where our contribution was used to purchase reconditioned laptops which were then loaned to young people during the Coronavirus pandemic to enable them to access online support sessions and enable them to also have access to  school homework sites.

An update on our charitable activities £25,000 for 25 years | for more information, please CLICK HERE

What Is The Walk

The aim is for those associated in any way with the Company (Liverymen, Freemen, Friends, Family, Tax Professionals, i.e. absolutely anyone who wants to help us with this challenge and raise money) to log their steps on our virtual walk over the next 12 months and obtain sponsorship. There is no fee. Walking, running and wheelchair pushing will count to progress the walk. This is quite a challenge to take on, but you shouldn’t over-exert yourself. If you plan to exercise alone do so in a safe place – and at a safe pace – that suits you, the aim is to help get the Super Team to the finish line with a smile on your face.

If just 100 people each walk 250 miles over the year and get sponsorship of £1 a mile we will reach our target.

How Do I Register?

Go to our mission page at:


When on the Mission Page click on the JOIN MISSION button at the top right of the page.

You will be entered into the WCTA Super Team where everyone’s effort is added together to get the team to the finish line.

If you’re new to the platform of our tech partner, My Virtual Mission, you’ll be prompted to set up a personal account. You simply need to enter your name and email plus a password. Please use the same email to set up this account as the one you used to register.

How Do I Record my Activity?

1.     FITNESS APPS. You can use Fitbit, RunKeeper, Strava & Under Armour to auto-record your activity. After signing-up with My Virtual Mission you can sync your fitness app by clicking the My Account button in the top right of the screen and selecting My Connections. Once set-up each eligible activity you record with your app will move the team along the event pathway.

2.     MANUAL ENTRY. If you don’t use one of the free fitness apps, after launch you can manually upload activity by going to the OVERVIEW section on the Mission Page and filling in the POST A DISTANCE section below the map. Manual entry can be used to post activity from previous days.

3.     POSTING ACTIVITY. After going through the JOIN MISSION step there may be a delay of up to 24 hours before you can post activity. If this delay means that auto-record is not possible via your synced app you can manually post exercise later on (see MANUAL ENTRY). N.B. When posting activity via your app there can also be a 12-24 hour delay before this shows on the map.


How do I Pay My Sponsorship

You can encourage friends and colleagues to sponsor you either directly and you can send the funds direct to the charity’s bank account:

Tax Advisers’ Charitable Trust, Sort Code 40-03-17, Account number 01134493

Or you can set up a Just Giving Page at


you can then set up your own page and your friends and family can contribute direct to our appeal and total.

How can I get help?

For details of the challenge revisit the Event Page at https://zentoevent.com/walk-25000-for-25/.

If you still can’t find what you need? Then drop a note to the event administration team at team@zento.ws and they will reply as soon as possible.

If you have questions about the Charity or fundraising please email mfgibbons@clara.net.

Sign Up Now and lets start raising funds

You will not be able to take part in this event until you have followed the link and pressed the JOIN MISSION button. This is your most important next step so here’s the link again: https://zentoevent.com/walk-25000-for-25/.